近年来,我国互联网发展迅速,新兴媒体迅速崛起。以移动终端为载体的自媒体已走进了千家万户,媒介化社会的形成使电视观众大量流失,电视媒体的传播力被持续分流,社会影响力被削弱。尽管电视凭借多年积累的强大公信力和内容优势,仍然是公众获取新闻资讯和文化娱乐的第一传播平台,然而在市场化竞争中,电视的问题也越来越多—为迎合大众、广告商,低俗化、跟风、炒作一度盛行,近两年这种现象虽然得到了一定程度的缓解,但唯收视率论仍大行其道。例如,最近两年越来越火 In recent years, the rapid development of the Internet in our country, the rapid rise of emerging media. Self-media using mobile terminals as its carrier has entered millions of households. The formation of a media-oriented society has caused a large loss of television viewers. The dissemination of television media has been continuously diverted and social influence has been weakened. Although the television, with many years of strong credibility and content advantages, remains the first public communication platform for news information and cultural entertainment, television is more and more subject to market competition. To cater to the public, advertisers, Vulgarization, follow suit, hype was once popular, although this phenomenon has been alleviated to some extent in the past two years, but the audience rating theory is still popular. For example, the last two years more and more fire