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2014年5月1日起实施的新《商标法》规定了驰名商标禁用商业活动,立法本意是纠正“驰名商标”异化问题。但是也有很多花费巨大人力物力、凝聚多年声誉获得驰名商标的企业认为多年心血付诸东流,甚至对“驰名商标”字样的禁宣产生抵触情绪,各种衍生宣传层出不穷。近日,重庆市工商局万州区分局就该项规定执行情况进行深入调研,提出落实建议。
The new Trademark Law, which came into force on May 1, 2014, regulates the prohibition of commercial activities on well-known trademarks. The legislative intent is to correct the problem of alienation of “well-known marks ”. However, there are also many enterprises that spend huge amounts of manpower and material resources to gather well-known trademarks for many years. They think that many years’ hard work has been put to ailing and even the resistance to the prohibition of the “well-known trademark” is banned. Various kinds of derivative publicity are emerging in an endless stream. Recently, Wanzhou Branch of Chongqing Administration for Industry and Commerce conducted an in-depth investigation on the implementation of this provision and put forward suggestions on how to implement it.