党的十一届三中全会以后,我国农村商品生产迅速发展,社会购买力迅速提高,在这种新形势下,供销合作社应当充分发挥职能作用,在促进商品生产,搞活商品流通的同时,积极鼓励和引导农民消费,这是摆在每个供销合作社面前的一项重要工作。供销合作社为什么要鼓励和引导农民消费呢? 首先,从促进国民经济良性循环的角度来看,供销合作社必须鼓励和引导农民消费。社会再生产包括生产、分配、交换和消费四个环节,在生产和消费的关系上,生产是整个经济活动的起点和居于支配地位的要素,它决定消费。而消费是社会生产、流通、分配、运行的终点,又是下一次循环的“先导”,消费反映着整个社会经济活动的综合成果和最终目的。我国有十亿人口,其中八 After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, China’s rural commodity production developed rapidly and the purchasing power of the society increased rapidly. Under this new situation, the supply and marketing cooperatives should fully play their functional roles and actively encourage commodity production and invigorate the circulation of commodities. It is an important task for each supply and marketing cooperative to guide and guide farmers’ consumption. Why should supply and marketing cooperatives encourage and guide farmers to consume? First, from the perspective of promoting a virtuous circle of national economy, supply and marketing cooperatives must encourage and guide farmers’ consumption. Social reproduction includes production, distribution, exchange, and consumption. In the relationship between production and consumption, production is the starting point of the entire economic activity and an element that occupies a dominant position. It determines consumption. Consumption is the end point of social production, circulation, distribution, and operation. It is also the “pioneer” of the next cycle. Consumption reflects the overall outcome and ultimate goal of the entire social economic activity. China has a billion people, of which eight