当前,经济发展迅猛,国际竞争也异常激烈。各种经济实体为了赢得一席的生存和发展,纷纷打出自己的品牌。作为服务机构学校,我认为也应该有自己的品牌——品牌学校、品牌校长、品牌教师。由于经济的发展,人们的观念认识发生了巨大的变化。优生优育的观念、计划生育的政策等,导致了生源的急剧减少,特别是农村学校此类情况尤为突出。那么学校品牌便成为留住生源、吸引生源、提高声誉的关键。什么是学校品牌?李良寿在《打造教育品牌,迎接入市挑战》中 At present, the economy is developing rapidly and the international competition is fierce. In order to win the survival and development of one seat, various economic entities have launched their own brands. As a service school, I think it should have its own brand - brand schools, brand principals, brand teachers. Due to the economic development, great changes have taken place in people’s perceptions. The concept of prenatal and postnatal care, family planning policies have led to a drastic reduction of students, especially in rural schools. Then the school brand has become the key to retain students, attract students, improve their reputation. What is a school brand? Li Liangshou in “building education brand, to meet the challenges into the market.”