随着中国经济的蓬勃发展,市场竞争愈加激烈。凭票购买的商品短缺年代一去不复返了。当前,绝大多数商品已由卖方市场转为买方市场,市场上的商品琳琅满目,应有尽有,商家竞争激烈。为此,如何以消费者为中心,去有效地开展促销工作,便被提到重要的议事日程上。 With the vigorous development of China’s economy, market competition is becoming more fierce. Gone are the days of commodity shortages bought by ticket. At present, the vast majority of products have been changed from the seller’s market to the buyer’s market, and the products on the market are full of everything. The competition among businesses is fierce. To this end, how to carry out promotion work effectively on the basis of consumers has been put on the important agenda.