“锦绣中华”微缩景区于1991年末入选中国旅游胜地40佳,为旅游资源相对缺乏的深圳立下了补天之功。随着“中国民俗文化村”的开放和“世界之窗”的兴建,风光绮丽的深圳湾畔已形成一个新型文化旅游区的雏形,并逐步成为深圳旅游业的龙头。如何在深圳湾建设一个具有世界水平的文化旅游区,本文意从旅游市场开发策略方面作一探讨。 The “Splendid China” miniature scenic area was selected as one of the 40 best resorts in China by the end of 1991, laying a good foundation for Shenzhen, which lacks relatively limited tourism resources. With the opening of “Chinese Folk Culture Village” and the construction of “Window of the World”, the beautiful scenery of Shenzhen Bay has formed a prototype of a new type of cultural tourism zone and has gradually become the leading tourist industry in Shenzhen. How to build a world-class cultural tourism zone in Shenzhen Bay? This article intends to explore tourism market development strategy.