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随着众多家电利好政策的逐步淡出,以及宏观经济环境、房地产市场低迷的影响,家电市场上半年尽显疲态,整个市场呈现全局性的下滑态势,但净水设备却增长迅速。根据中怡康对786个市县,5569家门店的零售监测数据显示,2012年上半年净水设备的零售额同比增长4.9%,这对于整个家电行业来说无疑是令人惊喜的。并且从零售额份额来看,净水设备从2010年占全部净水系列市场的25.4%上升至2012年上半年的37.5%,逐步吞噬着饮水设备的份额。
With the gradual fading out of favorable policies for many home appliances and the impact of the macroeconomic environment and the downturn in the real estate market, the home appliance market showed signs of fatigue in the first half of the year and the overall market showed a downward trend. However, the water purification equipment grew rapidly. According to Zhongyikang’s retail monitoring data for 786 cities and counties and 5569 stores, the retail sales of water purification equipment in the first half of 2012 increased by 4.9% year-on-year, which is undoubtedly a pleasant surprise for the entire household appliance industry. And from the perspective of retail sales, water purification equipment increased from 25.4% of the total clean water series market in 2010 to 37.5% in the first half of 2012, gradually swallowing the share of drinking water equipment.