游牧文化凝聚着游牧民族自强不息的精神追求和历久弥新的精神财富,是建设美好精神家园的重要支撑。游牧文化的保护与传承工程不仅是文化工程,而且是富民工程、德政工程。大众传播的发展为游牧文化的保护与传承提供了前所未有的机遇和挑战。面对当今发达的网络信息时代,游牧文明能否适应并跟上时代发展,运用先进的传播技术使其得到有效的保护和传承是本文研究目的所在。 Nomadic culture embodies the spiritual pursuit of self-improvement nomadic and long-lasting spiritual wealth, is to build a beautiful spiritual home an important support. The protection and inheritance of nomadic culture is not only a cultural project, but also a project of enriching people and ethics. The development of mass communication has provided unprecedented opportunities and challenges for the protection and inheritance of nomadic culture. Faced with the current era of the development of network information, nomadic civilization can adapt to and keep pace with the development of the times, the use of advanced communication technology to make it effective protection and inheritance is the purpose of this study.