从广告诞生开始,品牌年轻化一直是品牌要面临的问题。不管在哪个时代,品牌针对的一定是消费能力最强、最活跃的群体,而不管在哪个时代,从思想层面到消费能力,年轻人一直是最活跃的群体。虽然财富多数集中在中年人手中,但他们缺乏消费动力。年轻人虽然自己创造财富的能力不一定很强,但是他们消费力很强,他们有消费的欲望和冲动,有跟同学或者朋友互相炫耀或者攀比的需求,所以我觉得任何一个企业在任何 From the birth of the ad, brand rejuvenation has always been the brand to face the problem. No matter in what era, the brand must target the strongest and most active groups, regardless of which era, from the ideological level to spending power, young people have been the most active groups. Although most of the wealth is concentrated in middle-aged people, they lack the incentive to consume. Although young people’s ability to create wealth is not necessarily strong, but they are very consumptive, they have the desire to consume and impulse, with students or friends to show off or compete with each other’s needs, so I think any one business in any