节约型设计是在建设节约型社会的环境背景下提出的。为改善21世纪人类面对生态危机难题,合理利用资源和环境对节约型社会形态的形成尤为重要。不断革新的包装设计所提倡的研究方法也应在节约型设计原则下不断调整和改变。文章认为现代的包装设计应优化资源、能源利用率,从简单地优化包装产品周期效用开始,辐射到整个节约型社会的各个产业结构,以实现节约型社会。 Economical design is proposed in the context of building a conservation-oriented society. To improve the 21st century human beings face the crisis of ecological crisis, rational use of resources and environment is particularly important for the formation of a conservation-oriented society. Innovative packaging design advocated by the research methods should also be constantly under the principle of conservation-oriented design and change. The article holds that modern packaging design should optimize resource and energy utilization rate, start from simply optimizing the cycle utility of packaging products, and radiate the various industrial structures in the whole conservation-oriented society so as to achieve a conservation-oriented society.