从上个世纪90年代到新世纪,这十几年是中国大陆营销发展最快的一个阶段,也诞生了很多伟大的营销传播概念,它们或一举成就了一个企业、一个品牌,或一举转变了市场运行规则。经整理得出十大营销传播概念,这些看似简单而且“过时”却创造奇迹的营销概念,在大家都在“拼体力”(如渠道争夺战、价格战、促销战等)的时下,这些本不该被大家忽视却正在被大家忽视的经典案例综合在一起应该会给中国的营销人一些深刻启发的,值得新世纪的营销者们再度深思。 From the 90s of last century to the new century, these ten years are the fastest growing stage of marketing in Mainland China. Many great concepts of marketing communication have also been born. They have succeeded in building a business, a brand or in one fell swoop Market rules. After finishing the concept of marketing of the top ten marketing, these seemingly simple and “outdated ” has created a miracle marketing concept, everyone is in the “fight physical” (such as channel battle, price war, promotion war, etc.) Nowadays, these classic cases, which should not be overlooked by everyone but are being neglected by all, should give Chinese marketers some profound and inspiring marketers who are worthy of the new century.