让传统企业建立互联网思维是否可能?答案是否定的!五六年前,“社交媒体”曾经是美国企业界的一个热词,各种会议和商业媒体上充斥着社交媒体的讨论,各企业的高级主管也都生怕自己落伍,纷纷向董事会提交社交媒体行动计划,投资建设社交媒体中心,这方面的企业也炙手可热。可是几年过去后,真正在这场运动中受惠的传统企业却不多,究其原因,多数看法都认为这是因 Is it possible for traditional businesses to establish Internet thinking? The answer is no. Five or six years ago, “social media” was once a hot word for the American business community. Various conferences and commercial media were flooded with discussions on social media. Senior executives are also afraid of their own outdated, have submitted to the board of directors social media action plan, invest in the construction of social media centers, enterprises in this area is also hot. However, after a few years have passed, there are not many traditional enterprises that have really benefited from this campaign. The reason for this is that most people think this is because