树立良好的声誉需要二十年的时间,而毁掉它,五分钟就足够了沃伦·巴菲特说过一句流传甚广的话:“树立良好的声誉需要二十年的时间,而毁掉它,五分钟就足够了。”在人们越来越多地使用社交媒体的新环境下,危机对于品牌的破坏力更加巨大,而危机处理也变得愈加复杂。到了社交媒体时代,巴菲特所说的五分钟可能变得更短。跟以前不一样的是,现在坏消息在五分钟之内的传播半径,可能不是一个国家,而是整个世界。在新媒体高度渗透中国社会 It takes twenty years to establish a good reputation and five minutes to ruin it Warren Buffett has said something very well: “It takes twenty years to establish a good reputation and ruin it Five minutes is enough. ”In a new environment where people are increasingly using social media, the crisis is even more devastating to the brand and the crisis is getting more complicated. By the time of the social media, what Buffett said may be shorter for five minutes. Not the same as before, the spread of the bad news within five minutes now may not be one country but the entire world. High penetration of Chinese society in new media