随着电子商务的日益成熟和发展成为商业的主流模式,网络营销也会作为传统营销在网络时代的新形式被提出来,并且在商业活动中扮演越来越重要的作用,就像传统营销的概念曾经在传统商业中所起的作用一样。网络营销的本质首先,什么是传统意义上的营销?简言之,按照通常的解释就是发现并满足市场需求的过程,它是与商品经济发展到一定程度相适应的;这时,市场上同类的产品非常丰富,必须借助一系列营销手段才能确保生产出来的产品及时销售出去,这些营销手段包括产品、价格、渠道、服务等等要素。可见,营销从本质上讲是商家适应日 With the maturation of e-commerce and its development into the mainstream business model, online marketing will be put forward as a new form of traditional marketing in the Internet age and play an increasingly important role in commercial activities, just as the traditional marketing Concepts have traditionally played a role in traditional commerce. The essence of online marketing First of all, what is the traditional marketing? In short, according to the usual explanation is to find and meet the needs of the market process, it is with the development of the commodity economy to a certain degree of adaptation; this time on the market similar Of the product is very rich, we must use a series of marketing tools to ensure that the products produced by the timely sale, these marketing tools, including products, prices, channels, services and so on. Can be seen that marketing is essentially business adaptation day