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旅游目的地发生危机事件后,在旅游业的恢复过程中,旅游市场中的潜在旅游者群体内存在着旅游从众现象。以四川“5.12”地震为例,采用试验控制法,得出旅游从众度变化规律。在旅游负反馈阶段,旅游从众度变化是先迅速变大,然后缓慢变小,旅游从众度变化小于旅游模仿力变化;在旅游正反馈阶段,旅游从众度变化是逐步缓慢变大,旅游从众度变化大于旅游模仿力变化。无论在旅游正反馈阶段,还是在旅游负反馈阶段,旅游从众度对旅游模仿力都具有支配作用,不同的是,在旅游负反馈阶段,旅游从众度对旅游模仿力的支配力要相对较大,而在旅游正反馈阶段,旅游从众度对旅游模仿力的支配力相对较小。
Tourism crisis occurred in the destination after the tourism industry in the recovery process, the tourism market potential tourist groups there is a phenomenon of tourism crowd. Taking the “5.12” earthquake in Sichuan Province as an example, the law of test control was used to get the law of change in the degree of tourist attraction. In the negative feedback phase of tourism, the change of the degree of public participation in the tourism firstly increases rapidly and then slowly decreases, while the change in the degree of public participation in tourism is smaller than the change in tourism imitation. In the positive feedback stage of tourism, the change in the degree of public participation in tourism gradually becomes larger and larger, Change is greater than the change in tourism imitation force. No matter in the stage of positive feedback of tourism or negative feedback of tourism, the popularity of tourism plays a dominant role in tourism imitation force. The difference is that in the stage of tourism negative feedback, tourism popularity has a relatively large influence on tourism imitation force , While in the positive feedback phase of tourism, tourism dominance is less dominant in tourism imitation power.