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设计的工作核心是美与创新,美是心理与生理层面的工作,是所有人共同的视觉标准。对于专业的设计师来说,透过不断的尝试、洞察比较、学习交流,才能实践美与创新。设计师的成果,除了让人看得懂,引起共鸣外,还要能够让它生产出来。也就是说,除了坚持美与创新的原则外,还要考虑生产,工程方面的问题,市场的流行需求等等。在整个设计流程中,要把握住概念化、视觉化、商品化。
Design is the core of the work of beauty and innovation, the United States is the psychological and physical work, is a common visual standards for all. For professional designers, through continuous trial, insight comparison, learning to exchange, in order to practice beauty and innovation. Designers of the results, in addition to people understand, resonate, but also be able to make it produced. In other words, in addition to adhere to the principle of beauty and innovation, but also consider the production, engineering issues, the market’s popular needs and so on. Throughout the design process, we must grasp the conceptualization, visualization, commercialization.