全国卫星音乐广播协作网是由北京音乐广播倡议发起成立的。作为发起人、现任理事台,北京音乐广播的命运和卫星网的命运是紧密结合在一起的。 一、全国性广播广告媒体的缺乏是卫星网成立的基本动因 广播媒体到达率不如电视和报纸媒体,但是它的广告价格非常低廉,千人成本是最低的。这样,广播广告通常被高频次地播出,起到品牌/产品功能提醒或者促销的作用;并且广播的听众忠诚度比较高,容易形成品牌忠诚;再加上 The National Satellite Music Broadcasting Network was initiated by the Beijing Music Broadcasting Initiative. As a sponsor and current board of directors, the fate of Beijing Music Broadcasting and the fate of satellite networks are closely linked. First, the lack of a national broadcast advertising media is the basic motive for the establishment of satellite networks Broadcasting media reach less than the television and newspaper media, but its advertising prices are very low, the cost of thousands is the lowest. In this way, broadcast advertisements are often broadcast at high frequency, playing a role of brand / product function reminder or promotion; and the audience of broadcasting is relatively loyal and is easy to form brand loyalty;