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改革开放以来,中国零售业发生了深刻的变化,不仅成为经济增长的热点行业,而且对整个流通业乃至经济运行方式都产生了积极影响。从发展角度看,中国零售业的变革只是处在起步阶段,与国外零售业相比还有很大的差距。因此,我国零售业要正视现实,积极应对,制定正确的营销对策,开辟广阔的发展空间。本文以马狮百货集团为例,全面透析马狮品牌的成功之道。
Since the reform and opening up, the Chinese retail industry has undergone profound changes. It has not only become a hot industry for economic growth, but also has a positive impact on the entire circulation industry and even the mode of economic operation. From a development perspective, the reform of China’s retail industry is only in its infancy, and there is still a big gap compared with the foreign retail industry. Therefore, China’s retail industry should face the reality, actively respond to the development of the correct marketing strategy, open up a broad space for development. In this paper, the Horse Lion Department Store Group, for example, a thorough analysis of the success of the horse lion brand.