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一、无线收费电视背景以时间为序,无线收费电视的历史首先是一个品牌演变的过程。从成立到现在,无线收费电视实现了三次品牌变动。相对于其他收费电视品牌,其变换直接缘于广播事务管理局的规管:严格限制无线电视在无线收费电视中的股权参与。笔者从两个方面梳理其沿革:(一)无线收费电视作为一个电视运营商其股权的变动过程,在此过程中无
First, the background of wireless pay TV Time-based, wireless pay TV history first and foremost is a brand evolution process. From its establishment to the present, wireless pay TV achieved three brand changes. Compared to other pay-TV brands, the shift is directly due to the regulation of the Broadcasting Authority: Strict restrictions on the ownership of TVB in wireless pay-TV. The author sorts out its evolution from two aspects: (1) The process of the change of its pay equity as a TV operator in its ownership, during which no