提到户外广告创意,人们想得最多的是:怎样使画面更加精美,什么样的广告内容更能引起消费者的注意。作为普通的消费者来说,有这样的想法也无可厚非,但是站在一个广告人的角度来看,这样的想法未免过于狭隘。户外广告的创作受到许多因素的制约:画面不能太复杂,文字不能太小等等诸如此类的限制,真是难煞吾等广告人。其实就户外广告制作发 Mentioned outdoor advertising ideas, people want the most is: how to make the picture more beautiful, what kind of advertising content more arouse the attention of consumers. As an ordinary consumer, there is no such thing as having such an idea, but from the point of view of an advertiser, such an idea is too narrow. The creation of outdoor advertising is constrained by many factors: the picture can not be too complicated, the words can not be too small, and so on and so on. In fact, the production of outdoor advertising