市场经济是商品经济高度发展的产物,是高度市场化与商品化的发达商品经济。在市场经济条件下,市场上的商品交换活动,充满着激烈的竞争。作为依附于商品实体之上的商品包装(商品的外衣),由于存在着表与里、形式与内容既可以相一致,又可以相互对立的二重性关系,所以,当商品包装与内在的被包装实体达到真实性的和谐统一时,可以在正当 Market economy is the result of a highly developed commodity economy and a highly developed market-oriented and commercialized commodity economy. Under the conditions of a market economy, the commodity exchange activities in the market are full of fierce competition. As a product package (product jacket) attached to a product entity, there is a dual relationship between the form and the contents, the form and the contents, and may be opposite to each other. Therefore, when the product package and the inherent packaged entity To achieve the harmony of authenticity, can be legitimate