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期刊广告的语言在运用上有其自身的特点和规律。文章着眼于改进期刊广告文案写作,拓展期刊广告发展空间,在论述期刊广告语言特性的基础上,分析了当前期刊广告语言运用上存在的问题,提出了提高期刊广告语言运用水平的可行性途径。
The language of journal advertising has its own characteristics and laws in its application. This paper focuses on improving the writing of advertising copy of periodicals and broadening the space for the development of periodical advertising. Based on the discussion of the linguistic features of periodical advertising, the article analyzes the problems existing in the current periodical advertising language usage and puts forward the feasible ways to improve the usage of periodical advertising language.