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电商的迅速发展给传统零售业带来了巨大冲击,而在本案中,可以发现这一大环境非但没有令实体店消亡,反而正在促进品牌的进化。OCE生活体验馆试图以一种呈现完整生活场景的零售模式,充分利用线下店独有的体验基因,传达自然、舒适、放松的北欧生活方式。设计旨在通过对OCE品牌的整体视觉规划和设计,为消费者打造独特的购物体验,以满足人们在繁忙都市生活的间隙中休憩放松的生理及心理需求,实现实体店优势的最大化。
The rapid development of e-commerce has brought tremendous impact on the traditional retail industry. In this case, we can find that this environment has not only failed the physical store, but also promoted the evolution of the brand. The OCE Life Experience Hall tries to convey the natural, comfortable and relaxed Nordic lifestyle by taking advantage of the exclusive experience gene in the offline shop in a retail model that presents a complete life scene. Designed to create a unique shopping experience for consumers through the overall visual planning and design of the OCE brand, the design aims to meet the physical and psychological needs of people who relax and relax in the busy urban life to maximize the advantages of the physical store.