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有企业将著名水稻专家袁隆平的名字申请商标注册并就这一品牌的价值做了评估,这无疑是一种颇有创造性的做法,开发了新的而且非常宝贵的品牌资源。但是,对“袁隆平’这一品牌的评估结果却值得一议,因为某评估机构对这一品牌评出了上千亿元人民币的价值。我毫不怀疑袁隆...
It is undoubtedly a very creative way to apply for trademark registration and evaluate the value of the brand in the name of famous rice expert 袁隆平. It is undoubtedly a creative approach to developing new and invaluable brand resources. However, the evaluation result of “Yuan Longping” brand is worth discussing, because an evaluation agency has appraised the brand’s value of hundreds of billions RMB .I have no doubt that Yuan Long ...