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北京奥运,是体育盛事,也是媒体盛宴,更是新媒体前所未有的发展契机。本届奥运会也是国际奥委会首次将电视版权与新媒体版权分开销售,足见新媒体在人们心中的认知度和影响力。互联网、车载移动电视、户外大屏幕、手机等新媒体得到无限想象空间与发展机遇。弥补甚至抢占传统媒体无法触及的时间与空间,分享奥运经济大蛋糕,新媒体当仁不让。
Beijing Olympics is a sports event and a media feast. It is also an unprecedented opportunity for new media. This Olympic Games is also the first time that the International Olympic Committee sells television rights separately from the new media copyright, which shows the recognition and influence of new media in people’s minds. Internet, car mobile TV, outdoor big screen, mobile phones and other new media have unlimited space for imagination and development opportunities. Make up or even seize the time and space that the traditional media can not touch, share the Olympic economic big cake, the new media doing my part.