论文部分内容阅读
“现在家纺面料企业很多,产品都很相似,竞争也很激烈,在激烈的市场竞争中,继续模仿别人肯定是死路一条,所以我们选择走差异化路线。”——浙江皮意纺织有限公司副总经理李永铭当记者穿梭于2010年中国国际家用纺织品及辅料博览会海宁家纺展馆时,一个挂有黄底黑字的标牌映入记者眼帘,标牌上“皮意面料”四个字很是惹眼,抬头一看原来是浙江皮意纺织有限公司的展位。
“Now a lot of textile fabrics enterprises, the products are very similar, the competition is fierce, in the fierce competition in the market, continue to imitate others is definitely a dead end, so we choose to take the difference line. ” - Zhejiang Piyi Textile limited Li Yongming, vice president of the company when a reporter shuttling shuttle at the 2010 China International Home Textiles and Accessories Fair Haining Textile Exhibition Hall, a sign hanging yellow and black characters into the eyes of reporters, signs on the “Pi Italian fabric” four words It is eye-catching, looked up and turned out to be the original leather Zhejiang Textile Co., Ltd. booth.