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日前,PVH集团的全资子公司Tommy Hilfiger,发布了名为“wést costiüs”的2014年春季全球广告片。此组大片由Hilfiger家族担纲主演——这个广受欢迎的美式大家庭恰是品牌市场策略的核心,他们在马里布海滩上
Recently, Tommy Hilfiger, a wholly-owned subsidiary of PVH Group, released the spring 2014 global commercial titled “wést costiüs”. The blockbuster starring the Hilfiger family - this popular American family is precisely the core of the brand marketing strategy, they are Malibu Beach