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在当前媒体环境发生深刻变革的情况下,受众获取信息的途径越来越多样化。天津农村广播自2016年6月1日开始在频道公众号开辟《主播微话筒》专栏,经过大半年的运行,天津农村广播的播音员主持人队伍得到了很好的锻炼和发展,媒体影响力和公信力得到进一步提升,广播人的职业追求更为明确。本文对《主播微话筒》的发展背景、市场前景、运行可行性、项目服务宗旨进行深入分析,认为融合后的表现形式具有很强的媒体竞争力,通过多媒体手段的全方位打造,可成为新媒体中的品牌。
In the current profound changes in the media environment, the audience access to information is more and more diversified. Since June 1, 2016, Tianjin Rural Broadcasting has opened the column of “anchor microphones” on the channel’s public account. After more than six months of operation, the team of Tianjin Rural Broadcasting Announcers has been well trained and developed, and the media influence And credibility has been further enhanced, the career of broadcasters more clear. This article analyzes the development background, market prospect, operation feasibility and project service objective of “anchor microphones” and thinks that the integrated forms have strong media competitiveness. Through the all-round construction of multimedia means, it can become a new Brand in the media