品牌名称词汇,它反映了一个国家的传统文化、宗教、文学作品以及流行文化等各个方面。如果品牌名称词汇的用法出现失误,它不但会导致各个国家、民族之间发生冲突,还会使该品牌的销售受到严重影响,甚至导致商业活动的失败。因此,品牌名称词汇在跨文化的商业活动中的使用就非常重要。本文就对跨文化的英语品牌名称词汇进行研究。 Brand name vocabulary, which reflects a country’s traditional culture, religion, literary works, and popular culture. If the usage of the brand name vocabulary is mistaken, it will not only lead to conflicts between various countries and ethnic groups, but will also cause the brand’s sales to be seriously affected, and even lead to the failure of commercial activities. Therefore, the use of brand name vocabulary in cross-cultural business activities is very important. This article examines cross-cultural English brand name vocabulary.