论文部分内容阅读
营销的本质在于让产品、品牌进入消费者心智,并在他们的头脑中占据有利的位置。施可丰要做的就是把产品、品牌植入到广大农民朋友的心智中去,让他们购买化肥时第一个想起的品牌就是施可丰。在确立了“真化肥”的核心概念和施可丰“根据地模式”的市场策略之后,如何快速打造与提升施可丰品牌、扩大施可丰品牌的知名度与曝光度,是关系整个营销成败至关重要的环节。为此,我们策划并实施了一系列营销活动,包括召开金牌市场营销大会,接受十大门户网站采访,对“根据地模式”进行实地考察等,做好营销的每一个环节。
The essence of marketing lies in bringing products and brands into the minds of consumers and occupying a favorable position in their minds. Shi Kefeng to do is to product, brand implanted in the minds of the vast number of peasant friends go, so that when they buy fertilizer first think of the brand is Shi Kefeng. After establishing the core concept of “True Fertilizer” and the marketing strategy of “Base Model”, how to quickly build and enhance the brand and increase the visibility and exposure of the brand are related The entire marketing success or failure is an important part. To this end, we have planned and implemented a series of marketing activities, including holding a gold medal marketing conference, accepting interviews with top ten portals, conducting site visits to the “base area model”, and doing every aspect of marketing.