近几年,广告人不停地喊“狼来了,狼来了”,但是大家的日子都还好过。但是,2005年来了,国家对房地产政策的调整,对医药广告的限制,使媒体的广告经营者在2005年的上半年感到异常的寒冷——无论是平面媒体还是电视媒体,大多数媒体的广告收入都有所下滑。在大环境面前,该如何克服困难做增量?参与本专题的8家媒体的做法将给我们一些启示—— In recent years, advertisers constantly shouting “the wolf is coming, the wolf is coming”, but everyone’s life is better. However, since 2005, the state’s readjustment of real estate policies and restrictions on medical advertisements have made the media advertising operators unusually cold in the first half of 2005 - whether in the print media or in the television media, most media advertisements Income has declined. In the face of the environment, how to overcome difficulties to do incremental? Participate in the topic of the eight media practices will give us some inspiration -