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8月6日,朗讯科技(中国)商业通讯系统部全面介绍了其顾客关系管理(CRM)解决方案。CRM方案着眼于建立和维护企业与顾客的长远关系,并随着顾客信息和服务实践的改善不断对其进行完善,从关系角度为顾客提供服务是CRM与单纯提供优质服务的根本不同点。方案以朗讯科技客户信息处理软件为中心,集成了朗讯科技的电话集成(CTD技术、交互语音应答(IVR)技术及自动书写功能,并提供了在适当时间和以适当的方式反馈分析数据的方法。
On August 6, Lucent Technologies (China) Business Communication Systems introduced its customer relationship management (CRM) solution in an all-round way. The CRM program focuses on establishing and maintaining the long-term relationship between enterprises and customers, and continuously improving them with the improvement of customer information and service practices. Serving customers from a relationship point of view is the fundamental difference between CRM and simply providing quality services. The solution integrates Lucent’s telephony integration (CTD technology, Interactive Voice Response (IVR) technology and automated writing capabilities with Lucent Technologies customer information processing software as its center and provides a method for feeding back analysis data in due course and in an appropriate manner .