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本文分析了广告语言的特点，提出以下广告翻译原则：功能对等优先于语意对等，语意对等优先于修辞对等，修辞对等优先于语法对等。
This paper analyzes the characteristics of advertising language and proposes the following advertising translation principles: functional equivalence takes precedence over semantic equivalence, semantic equivalence takes precedence over rhetorical equivalence, and rhetorical equivalence takes precedence over grammatical equivalence.