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住宅市场利润率的逐步下滑,让开发商纷纷打起了“复合地产”牌。从一直视“专业化”为铁律的万科开始涉足商业地产、入股徽商银行、锁定物流地产,到保利所提出来的旅游地产、运动地产、教育地产、养老地产、艺术地产等的全面复合的新型复合地产开发模式,以及万达的包括了住宅、写字楼、超市、影院、健身中心等多种业态城市综合体,都证明单纯靠售房的时代已过去,取而代之的将是房地产新型复合时代的到来。201 4年,必是房地产行业的转型升级年。有三种转型之路正浮出水面:
The gradual decline in the residential market profit margins, so that developers have played a “complex real estate ” card. From the “specialization” as the iron law of Vanke began to get involved in commercial real estate, Huishang Bank shares, lock logistics real estate, to Poly’s proposed tourism real estate, sports real estate, education real estate, pension property, art real estate Comprehensive composite new real estate development model, as well as Wanda, including residential, office buildings, supermarkets, cinemas, fitness centers and other forms of urban complex, have proved simply by the sale of the house has passed, will be replaced by a new complex of real estate The advent of the times. 201 4 years, will be the transformation and upgrading of the real estate industry. There are three kinds of transition road is surfaced: