在湖南经济稳步增长,市场经济繁荣的历史背景下,物质极度丰富,产品同质化竞争日趋激烈。在面临消费者逐渐成熟的今天,如何抓住消费者眼球,使得自身产品较好占领市场,产品的包装设计逐渐为企业所重视。具有鲜明品牌特性、并融合湖湘文化特色的包装设计,成为湖南品牌包装设计的重中之重。 Under the historical background of steady growth of Hunan’s economy and prosperous market economy, the substance is extremely rich and the competition for homogenization of products becomes more and more fierce. Faced with the gradual maturity of consumers today, how to seize the attention of consumers, making their own products better capture the market, product packaging design gradually for the enterprise attention. With distinctive brand characteristics, and integration of packaging design Hugh culture, packaging design has become the most important Hunan brand.