关系营销旨在建立、巩固和发展企业与其利益相关方的各种利益,使有关方实现各自的目的,从而谋求共同发展,达到共赢。本文提出了关系营销与企业之间的关系,及关系营销的共赢理念和企业可持续发展的情况下带给企业的价值;最后提出了社会主义市场经济体制下企业所需要的关系营销。 The purpose of relationship marketing is to establish, consolidate and develop the various interests of enterprises and their stakeholders so as to enable all parties concerned to achieve their respective goals so as to seek common development and achieve win-win results. This paper puts forward the relationship between relationship marketing and enterprise, and the concept of win-win relationship marketing and the value brought to the enterprise under the sustainable development of the enterprise. Finally, it puts forward the relationship marketing that enterprises need in the socialist market economy.