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当前的会议报道,特别是广播电视的会议报道,往往存在着形式老套、内容空洞、画面单一、节奏拖沓的毛病。由于这种会议报道面目呆板、形式僵化、言之无物,让受众提不起兴趣来,传播效果大打折扣。过多的这类报道,不但损害了主流媒体的影响力,更给人造成了“文山会海”的错觉,损害了党和政府的形象。在新媒体日益崛起的今天,传统主流媒体的绝对话语权已经被打破。如果不能充分发挥会议报道这一政治资源的独特优势,而是继续僵化老套、应付了事,此消彼长,主流媒体将被日益边缘化。因此,创新会议报道,不仅关乎主流媒体的政治任务,还关系到媒体自身的生存。
The current conference reports, especially radio and television conference reports, often have the problems of old-fashioned forms, empty content, single screen and procrastination. Due to the rigid presentation of this meeting, the rigid form, the saying goes, so that the audience can not mention interest, greatly reduced the spread of the effect. Too much such reports not only undermined the influence of the mainstream media, but also created the illusion that Wenshanhuihai would have damaged the image of the party and the government. With the rise of new media today, the absolute right of speech in the traditional mainstream media has been broken. If we fail to give full play to the unique advantages of meeting coverage of this political resource, we will continue to rigidify ourselves and tackle the situation, and the mainstream media will be increasingly marginalized. Therefore, the innovation conference reported that it is not only related to the political tasks of the mainstream media, but also to the media’s own survival.