将国内外广告招贴设计的研究现状进行总结分析,结合我国现阶段广告招贴中汉字设计的思路,探讨人们对于设计的各种需求,总结汉字设计的各种相关因素。 This paper summarizes the research status of advertisement poster design both at home and abroad, and discusses the various needs of people for design in light of the idea of ​​Chinese character design in the advertisement poster at the present stage in our country and summarizes various related factors of Chinese character design.