最近几年,在中国公关界核心刊物《公关世界》上经常看见一个贵州人的名字——喻野平。他常常有理论文章、翻译文章、公关案例发表;他提出了有别于“形象说”、“传播说”、“协调说”的“劝服说”;他向我们介绍国外的劝服学和格鲁尼格的一些最新理论研究动态。现在就让我们带着一种好奇心,走近喻野平。 喻野平出生在森林之城——贵阳,从1975年当知青,到现 In recent years, in the Chinese PR public relations magazine “PR world” often see a Guizhou name - Yu Yeping. He often possesses theoretical articles, translation articles and public relations cases; he proposes “persuasion theory” which is different from “image theory”, “communication theory” and “coordination theory”; he introduces us to foreign persuasion studies and Some of Grunig’s latest theoretical research trends. Let us now with a curiosity, approached Yu Yeping. Yu Yuping was born in the forest city - Guiyang, from educated youth in 1975, until now