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中国艺术衍生品产业尚处于探索阶段,充分开发能够产生巨大的经济效益和社会效益。而其有效的资源整合则能帮助实现整体最优,推动这一进程。“互联网+”概念的普及给艺术衍生品产业的资源整合带来机遇的同时也带来了挑战。如何在“互联网+”背景下更有效进行艺术衍生品产业的资源整合逐渐引起社会更多的关注。本文分析了艺术衍生品产业资源整合的现状,分析“互联网+”背景下艺术衍生品产业资源整合存在的问题以及问题产生的原因,在此基础上提出措施建议,目的是提高艺术衍生品产业资源整合的效率,更好地服务社会经济。
The Chinese art derivatives industry is still at an exploratory stage, and full development can generate enormous economic and social benefits. And its effective integration of resources can help achieve the overall optimal, to promote this process. The popularization of the concept of “internet + ” has posed opportunities as well as challenges to the resource integration of the art derivative industry. How to more effectively integrate the resources of the art derivative industry in the context of “Internet + ” has drawn more and more attention from the society. This article analyzes the status quo of the integration of resources in the art derivatives industry, analyzes the existing problems in the integration of the art derivatives industry resources under the background of “Internet + ” and the causes of the problems, and on this basis puts forward measures and suggestions aimed at improving the art derivatives The efficiency of industrial resource integration, better serve the social economy.