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2005年7月至2006年底,河南省各家保险主体着力进行了农村财产保险市场的开拓,取得了显著成效。本文简要介绍了河南产险行业开展农村营销网络建设、开拓农村市场的背景和动因,重点从宏观经济形势、政策法律环境、社会文化环境等多个角度分析了农村产险市场的营销机会,并详细介绍了河南保险市场上产险公司开拓农村市场的主要做法,并就农村产险市场的进一步发展提出了思路和方向。
From July 2005 to the end of 2006, various insurance players in Henan Province focused on the development of the rural property insurance market and achieved remarkable results. This article briefly introduces the background and motivation of Henan property and casualty insurance industry to carry out the construction of rural marketing network and open up the rural market. It analyzes the marketing opportunities in the rural property insurance market from the perspectives of the macroeconomic situation, policy and legal environment, social and cultural environment, etc. The paper introduces in detail the main practices that the insurance companies in Henan open up the rural market and puts forward the ideas and directions for the further development of the rural property insurance market.