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一般的经营者认为:明知是赔钱的买卖却还要去做,是不可思议的,或者是不得已而为之,但高明的经营者和企业家并不这样认为,他们不但很乐意去做一些“赔钱”的买卖,而且还要千方百计地做好,努力使每一位顾客都能“高兴而来,满意而去”。众所周知的美孚公司刚刚开始在上海推销时,绝大部分中国人还没有使用煤油灯的习惯。美孚公司在上海花了很长的时间,使出了浑身解数,仍然收效
The general manager thinks that knowing that it is money-losing business but it must be done is incredible or a last resort, but smart managers and entrepreneurs do not think so. They are not only happy to do something. Lose money, “and the sale, but also do everything possible to do a good job, so that every customer can ” happy to go with satisfaction ". When the well-known Mei Foo company has just started marketing in Shanghai, most Chinese people do not have the habit of using kerosene lamps. Mobil spends a long time in Shanghai and has made every effort to achieve results.