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索尼是一家全球知名的大型综合性跨国企业集团,是世界视听、电子游戏、通讯产品和信息技术等领域的先导者。然而在众多涉足的领域中,索尼在手机道路上前进得很是艰难。据报道,索尼总裁兼CEO平井一夫公开表示,如果智能手机部门在下一财年无法实现盈利,公司将为其考虑其他出路。这“不盈利就放弃”的最后通牒再次将索尼推到大众面前。正在复苏期的索尼手机,能否熬过这段低迷期,再次书写传奇?
Sony is a globally renowned conglomerate of multinational corporations and is a world leader in audiovisual, video games, communications products and information technology. However, in many involved in the field, Sony mobile phones on the road very difficult. It is reported that Sony President and CEO Hirai husband said publicly that if the smart phone sector in the next fiscal year can not be profitable, the company will consider other options for it. This “ulterior motive to give up ” the ultimatum once again pushed Sony to the public. Is the recovery of Sony’s mobile phone, can survive this downturn, write legend again?