随着宁波发展进入工业化中后期,工业设计所产生的效能和价值越来越重要。加快推进宁波工业设计产业发展,是“十二五”时期促进宁波工业发展的主要内容和重要保障,也是推进宁波从工业大市走向工业强市的战略支点。本文在剖析宁波工业设计产业的优势、劣势以及所面临的机遇、挑战的基础上,提出了当前发展宁波工业设计产业的主要措施建议。 With the development of Ningbo into the latter part of industrialization, the effectiveness and value of industrial design are becoming more and more important. Speeding up the development of industrial design industry in Ningbo is the main content and important guarantee to promote the industrial development in Ningbo during the “Twelfth Five-year Plan” period and is also the strategic pivot to promote Ningbo’s transition from an industrial market to a strong industrial city. Based on the analysis of advantages and disadvantages of industrial design industry in Ningbo and the opportunities and challenges it faces, this paper puts forward some suggestions on how to develop industrial design industry in Ningbo.