微博的出现及发展,对传播者、受众以及传播媒介都产生了一定的影响。在日益扩展和深入的过程中,微博加速了传播者传受双重身份和角色的转变,极大释放了受众的话语权,同时它还促进了传播媒介的进一步融合。然而,微博在传播过程中也存在一些缺陷,这就造就了微博传播过程中出现了信息传播公信力低、受众话语权被滥用和舆论引导难度进一步加大的窘境。 The emergence and development of Weibo have had a certain impact on communicators, audiences and the media. In the process of deepening and deepening, Weibo has accelerated the transformation of communicators from dual identities and roles, greatly releasing the audience’s right to speak. At the same time, it has promoted the further integration of the media. However, there are also some shortcomings in the process of the dissemination of Weibo, which has created the dilemma of the low credibility of information dissemination, the abuse of audience’s right to speak and the difficulty of public opinion guidance in the process of weibo communication.