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21世纪科技信息时代的到来,虽然,人们的消费观念、消费结构、和消费态度都随之发生了很大的变化。但是,追求健康依然是当今人类社会发展的主导方向,体育消费成为了现代经济生活中不可或缺的一部分。体育消费的发展不是单一的经济行为,他的发展也不是孤立的,必然受到社会文化现代化程度和社会心理的影响。甚至这种非经济学因素在一定程度上起着基础性、决定性的作用。
In the 21st century, the advent of science and technology information, though, people’s attitudes toward consumption, consumption structure, and consumer attitudes have undergone great changes. However, the pursuit of health is still the dominant direction for the development of human society today. Sports consumption has become an indispensable part of the modern economic life. The development of sports consumption is not a single economic activity, and his development is not isolated. It is bound to be influenced by the degree of social and cultural modernization and social psychology. Even such non-economic factors play a fundamental and decisive role to a certain extent.