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近年来体育真人秀成为电视真人秀节目的创新增长点,一批同类型节目相继出现但节目效果却差强人意,因此后奥运时代体育真人秀节目如何创新发展成为电视业界关注的焦点。本文以北京卫视《跨界冰雪王》为例,从节目题材突破、内容生产特点、价值引领传播三个层面进行深度探讨,探讨其对此类型真人秀节目的创新突围,也分析其节目本身的不足与改进策略。
In recent years, the reality show has become a reality TV show innovative growth point, a group of the same type of programs have appeared but the effect is unsatisfactory, so after the Olympic Games how to innovate sports reality TV show has become the focus of the television industry. This article takes Beijing Satellite TV “Transboundary Ice and Snow King” as an example to make an in-depth discussion on three aspects of program theme breakthrough, content production features and value leading communication, and discusses its innovation breakthrough on this type of reality show as well as its own program Insufficient and improvement strategy.