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低碳旅游是一种基于低碳经济的新兴的旅游方式,实现低碳旅游不仅需要旅游行业做出相应改变,旅游者也需要从消费方式等来实现低碳旅游。本文通过问卷调查的方式,调查了解大学生对低碳旅游的感知度以及旅游时的行为习惯进而研究大学生的低碳旅游消费意向。本调查除了解调查对象的基本情况外,分别从购物、饮食、住宿等方面进行研究。通过研究发现,大学生对低碳旅游的感知度较高,但是低碳旅游消费意向并不突出。
Low-carbon tourism is a new type of tourism based on the low-carbon economy. To achieve low-carbon tourism requires not only corresponding changes in the tourism industry, but also tourists need to realize low-carbon tourism from the mode of consumption. Through the way of questionnaire investigation, this paper investigates the undergraduates’ awareness of low-carbon tourism as well as their behavior when traveling, and then studies the undergraduate’s intention of low-carbon tourism consumption. In addition to understanding the basic situation of the surveyed subjects, the survey conducted research on shopping, catering, accommodation and other aspects respectively. Through the research, college students have a higher awareness of low-carbon tourism, but the intention of low-carbon tourism consumption is not prominent.