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进入信息时代后我国各方面的技术都有了很大的进步,新媒体在人们生活的方方面面都有着或多或少的渗透,新媒体的发展也带动了广告业的发展,成为了广告的主要的信息载体。在新媒体下的广告有着新的特征,它结合了很多的新媒体的特点,使其在表达含义时更加能够吸引大众的眼光和更多的信息。本文主要从新媒体出发,分析了广告设计的特性,为新媒体下广告设计的更进一步的发展提供帮助。
After entering the information age, our country has made great progress in all aspects of technology. New media has more or less infiltration in all aspects of people’s life. The development of new media has also driven the development of the advertising industry and has become the mainstay of advertising Information carrier. Advertising in the new media has a new feature that combines the characteristics of many new media to make it more appealing to the public and more informative in expressing meaning. Based on the new media, this article analyzes the characteristics of advertising design, and helps the further development of advertising design in the new media.