在当下白酒界,当年的“贵族”——“老四大”“老八大”“老十七大”中,除少数品牌如:茅台、五粮液稳固占领高端市场外,多数老企业、老品牌在公众层面形成了中档印象,品牌形象不上不下,不知何去何从……由此引发了笔者对如何—— In the current liquor industry, most of the old companies and old brands are in the “noble” - “old four,” “old eight,” and “old seventeen,” in addition to a few brands such as Maotai and Wuliangye. The public level has formed a mid-range impression, the brand image is not high, I do not know where to go... This led to the author of how -